Privacy Policy

The Bluffs of Preston respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we may collect when you visit prestonbluffs.com, how we use that information, and the choices available to you.

By using this website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide when you:

We may collect information that you voluntarily provide when you:

Please avoid submitting sensitive medical, financial, Social Security, insurance, or other highly confidential information through a general website contact form unless specifically requested through an appropriate secure process

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through cookies, analytics tools, and similar technologies.

This information may include:

This information helps us understand how visitors use our website and identify opportunities to improve its performance and usability.

Google Analytics

We use Google Analytics 4 (GA4) to better understand how visitors interact with our website.

Google Analytics may collect information such as:

  • Number of website visitors
  • Website sessions
  • Pages visited
  • Browser and device information
  • Approximate geographic information
  • Interaction and engagement data

We may also use Analytics events to measure important website actions, including:

  • Contact form submissions
  • Tour request submissions
  • Cost-estimate requests
  • Clicks on telephone links

These events help us understand whether our website is helping families successfully connect with our community.

Google Analytics should not be configured to receive personally identifiable information such as names, email addresses, or personal telephone numbers as Analytics event data.

Visitors may have options to limit analytics tracking through browser settings, cookie controls, or Google’s Analytics opt-out tools.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Maintain website functionality
  • Remember certain preferences
  • Analyze website traffic
  • Understand how visitors navigate the website
  • Improve website performance and user experience

You can control or disable cookies through your browser settings. Disabling certain cookies may affect how some portions of the website function.

Where required by applicable law, additional consent options may be provided before non-essential cookies are used.

How We Use Your Information

We may use information collected through the website to:

  • Respond to inquiries
  • Provide information about our community and services
  • Schedule tours or follow-up conversations
  • Respond to respite-care or assisted-living questions
  • Prepare requested pricing or cost information
  • Communicate with residents, prospective residents, and family members
  • Improve our website and services
  • Analyze website performance
  • Protect the security and integrity of our website
  • Meet applicable legal or regulatory requirements

We do not use information submitted through general inquiry forms for purposes unrelated to your request without an appropriate reason or authorization.

How Information May Be Shared

We may share information with trusted service providers when reasonably necessary to operate our website or respond to your request.

These providers may include companies that assist with:

  • Website hosting
  • Website maintenance
  • Analytics
  • Form processing
  • Email delivery
  • Security and fraud prevention
  • Other technology services

Service providers are expected to use information only as necessary to perform services on our behalf and subject to applicable contractual or legal requirements.

We may also disclose information when reasonably necessary to comply with applicable law, legal process, governmental requests, or to protect the rights, safety, and security of our organization, residents, staff, visitors, or others.

Information Security

We take reasonable administrative and technical measures designed to protect information submitted through our website.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. Visitors should therefore use appropriate caution when submitting information online.

Data Retention

We retain information only for as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, maintaining appropriate business records, resolving disputes, protecting our organization, and meeting legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Links to Other Websites

Our website may contain links to third-party websites or services.

The Bluffs of Preston is not responsible for the privacy practices, security, or content of websites operated by third parties. We encourage visitors to review the privacy policies of any external websites they visit.

Children's Privacy

Our website may contain links to third-party websites or services.

The Bluffs of Preston is not responsible for the privacy practices, security, or content of websites operated by third parties. We encourage visitors to review the privacy policies of any external websites they visit.

Health and Resident Information

Information provided through this public website is generally intended for informational and inquiry purposes.

Any separate privacy obligations that may apply to resident records, healthcare information, or other protected information are governed by applicable policies, agreements, and laws and may be addressed separately from this Website Privacy Policy.

Please do not use a general website form to communicate urgent medical information or emergencies.

Your Privacy Choices

Depending on your location and applicable law, you may have rights relating to your personal information, which may include the ability to:

  • Ask what information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Ask questions about how your information is used
  • Limit certain forms of data collection where legally applicable

To make a privacy-related request, contact us using the information below.

We may need to verify your identity before completing certain requests.

Accessibility

We want visitors to be able to access information about The Bluffs of Preston regardless of ability.

For information about our accessibility practices or to report difficulty accessing content on this website, please visit our Accessibility page or contact us directly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, or legal obligations.

When material changes are made, the revised policy will be posted on this page and the effective date at the top will be updated.

We encourage visitors to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how information submitted through our website is handled, please contact:

The Bluffs of Preston
410 Park Lane SE
Preston, MN 55965

Phone: 507-765-9986
Alternate Phone: 507-438-0204
Email: Gwen.S@PrestonBluffs.com